The KEY to Home Biz Success!

(( HomeBizSuccessFormula.COM ))

THE LEADS & CASH FLOW YOU'LL LOVE!

THE i-MARKETING EDUCATION YOU NEED!

A BIZ MANAGEMENT PLAN For EVERYTHING! 

      Hello, and a Warm WELCOME - thanks for visiting this Special MLM Web Page.

 I'm Excited to Share with you INFO and RESOURCES that can bring you SUCCESS! 

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My name is Peter Arnold - you will be able to "use" the outstanding resource here to CATAPULT your Home Biz to the next level.  It is for ANY MLM-Network Marketer (either brand new or experienced) -- associated with ANY Network Marketing company -- in ANY country. This is not an MLM - it will not compete with, or interfere with, your own MLM business, if you're working one. What follows on this Web Page is all about winning at MLM // Inter-Network Marketing.

 TRUTHS

NEW, more effective, and more professional business and marketing strategies have replaced them. It's true. Yes, the entire Network Marketing landscape has changed - and we need to adapt, in order to not only survive, but to prosper. We need to have "balance" in our efforts, and be willing to "adjust course" quickly where necessary (particularly given today's rapidly deteriorating economy). 

Examples - In MLM, no longer are company "replicated" websites working, to gain leads - or simply "buying" (those vastly over-sold) leads or getting into lead Co-Ops - or "shoving" MLM Biz Opps & Products at people, through nice Lead Capture pages - or pitching your Biz Opp deal wherever you go (applying tactics like F.O.R.M. to hide the real agenda).  No longer are these ways enough - IF all they're doing is bringing prospects directly to your deal. Think about it - this is what 'everybody else' is still doing - "making presentations" - "attending opportunity calls / meetings" - "getting people to webinars" - doing STPs ("Showing The Plans").

I'm not saying these methods are "bad" (because for many, they still work well) - it's just that there are "other" methods that work more successfully, in today's climate.

NO - people are NOT looking to hear your pitch or searching for your deal - they're looking for "information that will HELP them" - for "solutions to their problems". We want to openly attract people who actually want the kinds of things we offer, by providing information and resources they deem valuable. Today, we're living in the Information Age. Let's explore this a bit more - - -

PUSH -vs- PULL

OLD -vs- NEW - Much of the OLD methodology puts the emphasis on a "selling" mode -where people are "pushing" their Business Opportunities and Products & Services at their prospects (often 'bugging' people) - instead of "pulling" those same prospects towards them, by using the NEWER methodology.  The newer way is to first build a "relationship" with prospects, after which in many cases, they will contact YOU - they initiate the process, not you. 
 
In other words, instead of 'chasing after' your prospects (by buying leads, making cold calls, holding meetings, putting on presentations, passing out DVDs, flyers etc), the new model teaches you how to "attract" people to you - by first, "becoming attractive" to them - by first, providing them with real VALUE - by first, gaining their trust - by first, becoming a caring, helpful "solutions provider" to them.  When all is said and done, you become the 'hunted' - not the 'hunter' (as taught by Mike Dillard).  Otherwise, you're using un-leveraged manual labor methods.  Without question, in today's world, you're going to have to find a way to get invited - not as an unwelcome pest - but as a welcomed guest.  And "who finds who" first is very important when it comes to establishing that position between you and your prospect, and getting the open-door invitation.

This NEWER way becomes a very comfortable, professional, (and profitable! :-) way to build a business - especially when tied to a good Education / Marketing / Management SYSTEM. Utilizing this newer concept - along with the right kind of Google Advertising / SEO / PPC (PayPerClick), etc - is transforming my own Home Biz success
 
BALANCE - I believe the best results come from a 'combination' of both methods - the [best of the] OFFline strategies + the [newer] ONline marketing strategies.  Personally, I believe this approach holds the answer for 'anyone' struggling to succeed in a Home Business. 

Again - not that the OLD ways are all 'bad' - NO.  And not that WARM market building isn't good (it certainly can be, especially for beginners).  Also, if you have access in your business to what you truly believe is a "revolutionary" product or service - why wouldn't you want to tell your family and close friends about it?  Of course you would - it's only natural.   An important factor to consider is this - up until recently, it was far too costly for Home Biz entrepreneurs to advertise and promote their businesses / opportunities in a big way. Yes, the BIG companies could - by using TV / Radio / Print Media / Billboards, etc - but not small business professionals anf MLMrs. Instead, they resorted to far less costly ways - making a list of family / friends / co-workers - buying leads - cold calling - putting out flyers - using the '3-foot rule' - putting on hotel meetings - on and on. Many of these methods are still being used - and they still work.  But they also often bring objections / rejection and stress - requiring 'psychological' lifts from uplines to help lessen that ("you need to get a stronger belief level" - "you need to submit your WHY") - often quite controlling and "manipulative", unfortunately. 

Looking At This Another Way - Please consider this:  

MARRIAGE Proposal? - How many marriages do you think would become truly "successful" - long term - if they took place right after the very first date? Virtually NONE - because there would be NO opportunity to get to know each other - to sort out differences - to see if there's true compatibility - to develop any kind of real trust / respect /  friendship or "relationship" first.  In other words - there would be no 'courtship' before that 'marriage proposal'!  I'm guessing the divorce rate ((rate of attrition)) would be HUGE.  Yet  that is exactly what is happening - far too often - in our MLM-Network Marketing businesses =>prospects are being clobbered "on the very first date" with our Biz Opps / Products / Services / Comp Plans!  That's what is being promoted first - because sadly, most MLM companies and Uplines are teaching this - to brand the "products / company / opportunity".  The only way to solve this is => to use the Attraction Marketing business model and => to brand Y-O-U.

It's All BACKWARDS - To expand on the last point - most MLM companies [naturally] want you to "sell the Biz Opp" first - and [in most situations] that's completely backwards - because our Biz Opps are really "back end products" which should only be sold/offered to those who are "already" our Customers/Clients. Trying to sell/offer the Biz Opp right off the bat creates at least three (3) major problems => 1)- a Biz Opp is far too difficult to sell - up front [the competition is usually much too "fierce"" as well - everybody else is doing that] => 2)- unless your 'conversion' rates are insanely high, there's usually not enough cash flow from the Biz Opp - in the beginning - to "fund" your marketing costs ((see my AUDIO below on that)) => 3)- the best solution is to lead with Free Information Products [eBook, eCourse, Special Report, Education, etc] -- and later, with higher value Info Products that are "monitized" [Funded Proposals] - in order to "educate" people and to build that trust. Yes, the BIG money is at the "back end" for sure [your MLM residual income] - but the way to "get" there is not to 'hit people over the head' with your Biz Opp right up front. No.   

Bottom Line - Smart marketers NEVER chase after clients / customers / patients / associates / prospects - instead, they attract these people to themselves first, by building TRUST with them.  How? => they offer them something of very high (insane) VALUE first (usually for FREE).  The result? => they (you) end up being the ones sought after.  Imagine what it would be like to have 5-10-20 people contacting YOU each day!

OFFline Marketing // WARM Market? - YES, these building strategies continue to be very powerful, for sure - but the above criteria still appiles. Warm market building can be especially good for new Home Biz entrepreneurs, in kickstarting their cash flow -IF- it's done correctly.  OFFline marketing is absolutely desirable, as it gives a "balance" to your overall Home Biz building strategies.  Our Team of Consultants recommends some 'specific' ways to do this. The INTERNET has simply enabled us to E-X-P-A-N-D our reach and our marketing to a global audience, and it makes available to us, SO many new avenues for developing relationships - both personal and business - with other people (and most are FREE).  

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Risks - As good as the Business Model of MLM//Network Marketing is [and it is] - it is by NO means "perfect" - there are a lot of RISKS!  In addition to my own professional practice as a Financial Advisor and Business Consultant, and my role as a Home Biz Coach - I am also a 20+ year veteran in the Internet Marketing - Direct Sales and the MLM-Network Marketing industries.  I'm now totally focused on the MLM//Inter-Network Marketing sector - but it's an area where we need to tread carefully, and become well informed.

DRA - I'm also on the Board Of Directors of the Distributor Rights Association (DRA), representing Canada.  The DRA is a global. non-profit organization, whose mission is to educate, protect and preserve Distributor's rights ((it is here, at our DRA, that I see the many "horror stories" that do happen regularly to Business Affiliates in this industry - largely because they never did their own due dilligence first ((especially in reading / studying their Policies & Procedures - P&Ps))! -- TheDRA.org )).  Also Click Here  + Here  . For a deeper look at this [the "good - bad - ugly" of MLM] - check out my site BusinessAchieversAcademy.com [there's a link to it at the bottom of my Personal Website - see at the end of this page].

Skillset - Unfortunately, most companies today - and most uplines - do NOT understand - and/or are NOT teaching - the new marketing methodology that we need in order - to  turn our businesses around + to get on a solid path for SUCCESS.  Especially as it relates to using the INTERNET.  Most Uplines are very good people, working hard to succeed, just like you and I are - but perhaps they themselves have not [yet] been taught the Attraction Psychology we're talking about here. And whether we admit it or not - the fact is - the Internet has become the future of Network Marketing for the vast majority of MLMrs.

PERSONAL STUFF

 BOTTOM LINE - Without question - Time and Financial Freedom can be had via most MLMs.

BUT - our very "best" path to get there is to embrace the Realities further below - because without accepting and following these, and acquiring the necessary skills over time - our chances of ever rising to the 'ultimate' destination of a successful, prosperous, peaceful and happy life are pretty slim. YOU can avoid that outcome. 

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 WHAT's IN THIS FOR YOU?  - A BETTER WAY = greater SUCCESS in your Home Biz. 

 

 

 

MORE 

 

 

 

(2)- Cash Flow & DIVERSIFICATION - We need to build a wall of protection around ourselved first, in order to gain 'long term' success (so that we're not at the mercy of the companies - so that we're not so vulnerable).  FACT => you also need to learn how to "attract prospects to YOU" and to create 'multiple sources' of passive income, in order to stay afloat 'while' you're building your MLM distributor base.  And NONE of this is meant to put 'down' the many fine companies that are out there - it's strictly to put 'safety-nets' under you, where you need to.   

 

 

 

But recruiting a TEAM of BUSINESS PARTNERS is important too, because it enables us the gift of LEVERAGE - a way to "expand" our own time / effort / money.  So, "recruiting" is a major Key to our MLM success and longevity. Recruiting takes a lot of effort + consistency + good time management to become effective at this task. It also takes patience and persistence.  

 

The PROBLEMS - Industry statistics show us that the vast majority of Network Marketers recruit only two (2) or three (3) Biz Partners - ever! True, there are exceptions - but the 'reality' is -- most people who come into this industry do not have the SKILLS to "recruit" and build a Team - especially ONLINE.  They have not acquired the necessary "people skills" and/or had access to the "right" kind of a SYSTEM for the task of Team building in MLM - nor can they devote the time and effort usually needed to make steady "recruiting" a priority. More importantly, in the vast majority of cases - they have been taught the WRONG WAYS - the [awkward, uncomfortable] OLD School ways - which no longer work!  And they quickly run out of CASH FLOW while waiting for that [eventual] PRIZE of Residual Income from their 'primary' Home Biz.  

 

Rejection - Also, the minute most people meet with any "objections" when approaching potential prospects, using OLD methodologies ((cold calling / the 3-foot rule / asking for referrals, etc)) - they lose confidence - they become discouraged - and sadly, often 'quit' the business.  

 

 

Traffic Sources - And just as that building never has "just one" steel beam//strut holding it together (it has many) - it's the same with your traffic generation efforts -- you need "many" different traffic sources too -- getting proficient at each one -- one source at a time -- and carefully "tracking" each source. In other words, you never want to become a SPECIALIST when it comes to marketing, and where you get your leads from -- because if anything ever happens to that "one" source, the whole foundation of your business could be at risk!  You need to take a "mutual fund" approach to MLM Online traffic generation -- you want traffic coming in from several different places, to ensure long term stability.

 

Here's the

BIGGER PICTURE

 

Let's STEP BACK - As important as ALL of the above factors are, regarding your MLM BUSINESS - there are far more critical elements that need to be in place first, in order to achieve lasting SUCCESS with your Home Business.  There's a vital SEQUENCE to this that you must understand - and certain INGREDIENTS that must be in place - and a S-Y-S-T-E-M that will help you accomplish them. It must guide you to...

 

~ Acquire the 'right' EDUCATION for success with Online Network Marketing

 

~ Identify your TARGET MARKET, and make you very "attractive" to that market - as a Leader

 

~ Work towards SELF branding - to better help you build your own LIST - while getting PAID to do so

 

~ Develop a central "platform" as the HUB of your Online activities (ideally, a BLOG, through WordPress.org)

 

~ Have a major "hook"  to ATTRACT others to you - one that provides very high "value" (an Irresistable Offer) 

 

~ Keep promoting a link to that HOOK in your - Blogs - Websites - Articles - eZines - SigLines - Forums, etc.

 

~ This, in turn, will "attract" prospects into your Marketing FUNNEL - where you start to build a "relationship" with them, via e-mails - phone contact - cards, etc - to offer even "more" value

 

~ This, in turn, helps you build the KNOW, LIKE & TRUST factor - which will (hopefully) spark an interest in your (back end) bigger "prize" - your Primary BIZ OPP ((IF they're looking))

 

~ But if they're not looking - at least they will likely want the same Marketing SYSTEM (and/or other Resources) as you, to help build their own Home Biz

 

~ This, in turn, provides you with the necessary CASH FLOW [up front] to fund your business expenses - even if they don't join you in your Home Biz

 

 

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STRUGGLE - But for many [most] wanting to build a business primarily ONLINE (I call it 21st century marketing) - particularly those who ‘came up’ via the older methods - there’s a lot of frustration (change can be painful).  Many are experiencing a difficul learning curve + there’s a technology gap.

 

CONTINUING EDUCATION - The message is clear - marketers must become more informed - a new skillset is needed if you wish to become successful in these times - especially with an ONline business (which is the majority trend).  Educators and coaches in this niche are currently in high demand. This is a very positive development. You need the Education and Training to be able to put together your OWN Attraction Marketing SYSTEM - one that will enable you to achieve the goals listed above.  

 

RESOURCES - There are some different SOURCES out there right now that provide the necessary tools - and many [ready-made] Marketing SYSTEMS as well - and I encourage ALL of us to take advantage of as many of these resources as possible (I know I certainly do). 

 

3 Steps 

to Create Your OWN

MARKETING SYSTEM

(( for Building a More Successful Home Biz ))

 

 

In order to put together your OWN Attraction Marketing SYSTEM - in the right way - one that YOU fully control - one that will help you build your HOME BUSINESS better than you can in any other way - I am absolutely convinced [after researching, analysing and testing 'many'] - that the very "best" RESOURCES for this are (two Parts)...

 

 

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(( Step I )) 

   EDUCATION & TRAINING      

 

 

(1) => McKay Earl's Courses - The 30-Day Marketer (Currently $15) 

 

 

 

 

AND -The 90-Day Marketer (currently at only $124)

 

Courses are Affiliate based and are a (tax deductible) once-only investment 

 

 

   

then... 

 

(( Step II ))

  EDUCATION & TRAINING

 

    

 (2) => Ann Sieg's & Mike Klingler's Programs - Renegade University (Free)

 

 

 

 

   AND - Renegade PRO (when you can - currently at $50/mo) 

    

   This program is also an Affiliate deal + a tax deductible investment

 

 

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NOTE: It is my strong recommendation that you invest in ALL of these, over time - but that you begin first with McKay's The 30-Day Marketer -then his The 90-Day Marketer. Later, the Renegade programs come into play.

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  then... 

 

(( Step III ))

LEAD MANAGEMENT

   

(3) => Here you have a number of choices - AWeber - Oprius - GetResponse - iContact - ConstantContact, etc. - and all are "excellent" tools - primarily for E-Mail Marketing - Follow-Up Autoresponsers - Database Management.  Personally, I use AWeber, GetResponse and Oprius.  In any event, most (if not all) of these offer an Affiliate program as well (so it can become yours for free).  

 

 

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BOTTOM LINE  

  

 

Read my OVERVIEW - The 30-Day // 90-Day Marketer Courses => Click HERE

 

Read my OVERVIEW  -  Renegade University // R-PROfessional => Click HERE

 

 

 

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ENROLL NOW   =>  To Get Started withThe 30-Day Marketer  => Click HERE

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OR  => Start NOW by Requesting these

 5 FREE VIDEOS  for Network Marketers!

 

 

 

 

 

 

MY FOLLOW-UP SERIES   

MY SPECIAL TRAINING SERIES  - In addition - I'll be sending you helpful information.  It will "expand" on what you learn from the UNIVERSITY.  It too, will discuss Attraction Marketing and Self Branding. etc.  There'll also be some nice BONUSES in them for you! :-)